Founded by Katrina Macpherson, IN+ADDITION specialises in Brand Consulting, Communications and Special Projects for Luxury, Fashion and Lifestyle.

Our approach is 360, integrated and bespoke, tailoring our teams and expertise to each individual client, allowing for meaningful impact and growth.

We act as an extended in-house team for our clients, providing a spectrum of services, from brand strategy, image making and distribution to omni-channel communications, influencer relations and special projects.

Our strength lies in our ability to add value by nurturing talent, fostering brand growth and driving visibility across channels of influence, tapping into the power of our extended network.

We take a global approach, bridging continents and emerging markets. Our client portfolio comprises of stand out designers and individuals that we identify as having a unique and authentic vision and to whom we give our full commitment.

Adding value is at the heart of what we do.


Katrina Macpherson founded IN+ADDITION in 2010, with a vision to support brands with their business growth by uniquely combining her expertise in Brand Strategy, Communications and Special Projects. Her holistic 360 approach comes after twelve years experience in the luxury and fashion sectors, previously working in house in Marketing and Communications for Harrods, the British Fashion Council, Louis Vuitton and Vogue.

With a masters degree in international business from Edinburgh University and speaking over five languages, Katrina has built IN+ADDITION to have a truly global outlook, traveling regularly to key fashion hubs and specialising in emerging markets such as the Middle East and South America.

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