IN+ADDITION is a leading modern-minded agency specialising in Consulting,  Communications, Special Projects across Fashion, Lifestyle and Travel.

We thrive on “adding value” as brand and business strategists for our clients, in order to create meaningful impact to their global positioning, visibility and engagement.

We are nurturing and purposefully boutique in our approach, as we believe it take serious dedication and that personal touch to truly make a difference and to take our clients to where they want to be.

We work internationally and across multiple sectors, it is this cross-pollination of culture, creativity and community that fuels our expertise and breeds opportunity. Our work takes us all over the world from industry hubs – New York, Paris, Milan, LA, Shanghai – to thriving cities and markets within Africa, South America and the Middle East.

We seek to work with visionary entrepreneurs, thought leaders and creatives with unique, authentic and meaningful stories to tell and businesses to build, who inspire us to go that extra mile in bringing them to life.

In an ever changing industry, we have our fingers on the pulse and are highly adaptable, ensuring our clients remain at the forefront of the conversation and their field.



Katrina Macpherson founded IN+ADDITION in 2010, with a vision to support brands and people with their business growth by uniquely combining her expertise in Brand Strategy, Communications and Special Projects. Her holistic 360 approach comes after many years of experience in the luxury and fashion sectors, previously working in house in Marketing and Communications for Harrods, the British Fashion Council, Louis Vuitton and Vogue.

With a Masters in International Business from Edinburgh University and speaking over five languages, Katrina has built IN+ADDITION to have a truly global outlook, traveling regularly to key fashion hubs and specialising in emerging markets such as the Middle East, South America and Africa.



Lois Clark joined IN+ADDITION in 2015 and became the Co-Founder  and Managing Director of IN+ADDITION COMMUNICATIONS in 2017, a specialist division dedicated to press relations, social and digital influencer engagement and VIP dressing as an integrated service.

A highly dynamic and skilled PR expert, Lois lives and breathes the fashion and media industry, and is greatly motivated by the success of her clients and delivering to the highest standard.

Prior to IN+ADDITION, Lois held Communications and Event roles at Harrods, Selfridges, the British Fashion Council and Tory Burch, having graduated from London College of Fashion in Fashion Management.